Haier Group is a Chinese multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong, China. Its products include air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions.
In 2011 the Chinese Haier brand had the world's largest market share in white goods, with 7.8 per cent.

Type:    Public 
Industry:    Home appliances, Consumer electronics
Founded:    1984 (Qingdao, China), Adopted current name in 1992
Headquarters:    Qingdao
Key people:    
Zhang Ruimin: Chairman and CEO
Yang Mianmian: President
Wu Kesong: Vice-Chairman
Products:    Major appliances, Small appliances, Commercial heating and cooling systems, Consumer electronics
Revenue:    Increase CNY 150.9 billion (2012)
Employees:    80,000
Subsidiaries:    Haier Electronics Group Co. (SEHK: 1169), Qingdao Haier Co.
Website:    www.haier.com