Lidl Stiftung & Co. KG (/ˈlɪdəl/ li-dəl or local /ˈliːdl/ lee-dəl; formally Schwarz Unternehmens Treuhand KG) is a German global discount supermarket chain, based in Neckarsulm, Baden-Württemberg, Germany,[2] that operates over 10,000 stores across Europe. It belongs to the holding company Schwarz Gruppe, which also owns the store chains Handelshof and hypermarket Kaufland.
Lidl is the chief competitor of the similar German discount chain Aldi.

Trading name:    Lidl
Type:    Privately held company
Industry:    Retailing
Founded:    1930
Founder(s):    Dieter Schwarz
Headquarters:    Neckarsulm, Baden-Württemberg, Germany
Area served:    Global
Key people:    Klaus Gehrig, Chairman
Products:    Discount store, hypermarket/supercenter/superstore
Revenue:    Increase €59 billion (2010)
Parent:    Schwarz Gruppe